CONCEPT & VALUES
CREATE
LIVING SPACES WITH A POSITIVE IMPACT
Martin Devictor left the world of finance in 2010. His ambition lay elsewhere, and he dreamed of a better world where "living together" would be more harmonious. So, on his own scale, he decided to create places that would be examples of integration into the local fabric.
And to make this ambition even more exciting, he decided to launch in an iconic location, in the heart of the French Alps. The movement was born in Chamonix in 2015.
WHY
"PLANB"?
PlanB's ambition is to be different. PlanB wants to be useful to the environment that surrounds it, and to gradually instill a positive economic, social and environmental dynamic.
PlanB is a new way of thinking, a new way of doing, a new way of welcoming, a new plan for the future.
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our concept
PlanB is a collection of mountain living spaces around Mont-Blanc, offering a hybrid base camp for working, sharing, entertaining and escaping. Each establishment, integrated into local life, is inspired by Alpine hospitality to support regional projects and initiatives, while offering events open to all.
Our living spaces, restaurants and accommodations are available all year round, with a modular, friendly design conducive to connecting and meeting people. Our attentive and flexible teams make every stay seamless and tailored to your needs.
At PlanB, we reinvent hospitality, making our venues incubators of local life and spaces for exchange and learning.
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
our values
Human
PlanB is a cosmopolitan, inclusive, welcoming and lively place.
Local
PlanB is an incubator for local projects and initiatives, and offers events that bring together locals, workers and travelers.
Useful
It's a modular, adaptable venue, open over 4 seasons, offering flexible services.
Generous
We lend out rooms, make games available, our rates are fair and our service is tailor-made.
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Open-minded
Original, stylish, festive. PlanB is open-minded, and so are its personalities.
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Simple
All-in-one, uncomplicated. There are no problems, only solutions. At PlanB, we say yes by default
Our Manifesto
PlanB: A New Plan for Tomorrow
Born in the heart of the Alps, in Chamonix, PlanB is not just a place, it's a philosophy. In today's fast-paced world, we believe in living together, in helping each other and in the magic of encounters.
PlanB is about living places where local life meets travelers. Generous, open spaces where each individual, each idea, each culture finds its place. Here, generations meet, share and create together. Diversity is our wealth, and the connection with the destination is total.
How did it start? Martin Devictor, who left finance behind to build a dream: a more united, more human world. It's this vision that drives our hotels, restaurants and bars: spaces in motion, designed to welcome, share and inspire.
At PlanB, diversity is a richness, hospitality an art, and every day a new adventure.
Our ambition? To contribute to a world where we grow from our differences,
Our mission? To create places that move, that inspire, and that make people want to build the future together.
PlanB is a project in perpetual evolution, one step, one encounter, one smile after another.
Writeas you are, leave inspired!
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